Last week we told you that Apple was pressuring the labels to kill off Spotify's free tier. It would likely find a friendly ear at Sony and Universal Music Group, who have spoken publicly about their belief that the free tier is hurting the business. The artist-owned Tidal has made similar arguments and launched without a free tier. Warner is the only major label to recently take the position that the free tier has value. To help shake up that equation, Spotify today introduced video, podcast, and fitness to its offerings.
Adding video and fitness could save Spotify from the terrible economics of streaming music
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