A big glossy profile of Snapchat was published in Bloomberg this morning, and from the start, it sets out to elucidate that this is a company that, despite its youth and rambunctious attitude, is ready to become a serious business. There isn't a ton of new information on exactly how big Snapchat is — it's still referred vaguely as having more than 100 million active users — but the pitch to advertisers will be the details of that audience: more than 60 percent of Americans age 13–34 are claimed as active users.
As it woos advertisers, Snapchat says 60 percent of young Americans are active users
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