The tide seems to be turning against Smart TVs. Just look at the uptick in stories saying “you shouldn’t buy one” or begging for sales of a dumb equivalent. Vlad explained the case in detail last year. Still, it’s damn near impossible to find a dumb TV with cutting edge specs. As such, there seems to be growing opportunity for a budget television maker like TCL or Hisense to step in with the right advertising campaign and make a killing. Hell, the tagline practically writes itself:
"Our TVs are dumb because you’re smart"
or
"They can’t outsmart our dumb TVs"
Diesel won a Grand Prix award at Cannes for its “Be Stupid” campaign back in 2010. The ads played off the idea that it’s better to be stupid than smart. Stupid is daring, it’s...
First Click: You don’t have to be smart to sell millions of dumb TVs
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