Ford had already been testing a very small car-sharing operation in London called City Driving On-Demand, but now it's getting substantially larger with the launch of GoDrive, a one-way service (meaning you don't need to return cars to their original spots like Zipcar) with guaranteed parking at your destination that charges by the minute. Overall, GoDrive sounds a little but like Car2Go, the car-sharing subsidiary of Daimler that deploys fleets of pay-per-minute Smart cars to major urban centers.
Ford launches GoDrive car-sharing service in London
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