dimanche 3 mai 2015

What is hiding in the negative space of Microsoft's new Edge browser logo?

Microsoft's new Edge browser has a logo that harkens back to the legacy of Internet Explorer's classic "e" surrounded by an orbiting swirl. Or at least, that's the idea. But it also has sparked some strong reactions from armchair design enthusiasts. I can't say that I'm much of a logo design expert (more accurately: I am the furthest thing from it), but I can say that I cannot stop staring at the negative space in the logo.

At first I thought Microsoft's Edge logo had a vaguely Soviet hammer-and-sickle kind of vibe, or maybe even some kind of spinny Sonic the Hedgehog vibe. So I made the easy joke on Twitter, because making the easy joke is what Twitter is for.

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What is hiding in the negative space of Microsoft's new Edge browser logo?

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