Twitter gives control of its hapless marketing department to its chief financial officer

As an investment banker at Goldman Sachs, Anthony Noto orchestrated Twitter's initial public offering. Now Noto is Twitter's chief financial officer, and he's changing the score again, moving the social network's hapless marketing department under his control. Marketing is not typically the purview of a CFO, and a source familiar with the situation told The Verge that the unusual structure was discussed in a meeting at Twitter headquarters Monday. "Noto is consolidating power, so to speak," the source said.

Continue reading…

Twitter gives control of its hapless marketing department to its chief financial officer