One of the strangest things any company can do is suddenly shove a social network in your face. It's even worse when a service you're used to suddenly gets socialized in a way that is unavoidable. A recent example of that is Google requiring a Google+ account for anyone to comment on a YouTube video or signing up for a new Google account. It seemed arbitrary and artificial, and the company's at least partially relented on the rule for people who were making new accounts. But what if the social networking features that were seemingly tacked on ended up being the thing that kept people coming back?
QuizUp is trying to reinvent itself by turning into a social network
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