As smartphones rich in sensors and wearable computing devices pressed to our skin vacuum up data about our bodies and activity, digital health is rapidly becoming a large and mainstream market. One of the leading mobile apps in the world of digital health is MyFitnessPal, which was acquired by Under Armour earlier this year for $475 million. Today the company, which tracks diet and exercise, is launching its first premium service, an ad-free paid subscription for power users.
MyFitnessPal rolls out its first paid offering, a premium service for exercise buffs
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