eBay is testing a customer loyalty program to rival Amazon's Prime initiative, offering buyers speedy delivery and free returns on items for an annual fee. The program reportedly dubbed eBay+ is currently being trialled in parts of Germany, with plans to roll out the service to the whole of the country scheduled for the second half of the year. The loyalty program is being tested with a handful of top-rated sellers, and although pricing has yet to be announced, it's thought that the annual subscription fee for buyers could be somewhere between €15 and €20 (around $17 to $22).
Participating sellers will get preferential treatment in search results
"Through this new program, sellers will have the opportunity to commit existing customers...
eBay tests subscription loyalty scheme to match Amazon Prime
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