Microsoft’s evolution over the past few years has brought it closer to Apple than ever before. Just like its old nemesis, the Windows company now sells its own phones and tablets, gives away OS updates for free, and runs a large network of retail stores. The first flagship Microsoft Store is, in fact, being set up only a few blocks away from Apple’s iconic cube on Fifth Avenue. But dig below these skin-deep similarities and shared geographies, and you’ll find two fundamentally different strategies.
For Apple, the future of the personal computer is about making the machine even more personal. That’s the premise underlying the new Apple Watch: the idea of creating a stronger and more literal bond between the smart device and its user,...
Apple and Microsoft’s visions for the future are delightfully different
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