Audi has just launched its "Audi on demand" service as a pilot program in San Francisco, which offers a variety of Audi models to rent on a per-day basis, up to 28 days at a time. Even more interesting, though, is how they're doing it: starting, locking, and unlocking the cars all takes place through a smartphone app, with a digital key card as a backup option (you don't want to be left stranded if your phone dies, for instance). Rather than picking up and dropping off your car at a particular location, concierges can drop off and retrieve cars anywhere of your choosing within San Francisco's city limits.
We're not just talking about A4s, either: you can get everything from an A5 for $200 per day up to an R8 Spyder for $1,285 per day....
Audi will now rent you an R8 supercar for $1,195 per day
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