Late Friday afternoon, I was sitting in the back of a Leap bus with CEO Kyle Kirchhoff when the bus manager, a young blond guy named Richard, approached, holding his smartphone like a menu. Kirchhoff had just shown me how riders can use the Leap app to buy snacks. He ordered himself a bottle of Happy Moose Juice, a San Francisco-based brand that sells organic libations in saturated primary colors. Blue Bottle coffee and Boxed Water are also available for purchase. "Sorry sir, we’re actually fresh out of that particular flavor of juice," Richard told Kirchhoff. "Would you prefer a different flavor?"
Kirchhoff had ordered Tropical Roots, but settled for Strawberry Fields. At $7, the cold-pressed beverage was more expensive than the bus...
All aboard San Francisco's startup bus craze
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